09.07.2019

Infoshare - Paweł Tkaczyk: Marketing in times of zero-click

Google can answer more and more questions on its own, so why would users come to your website? In September 2018, over 60% of mobile queries to Google ended up on Google's website (the so-called Zero-Click Query). How to design a shopping path in such an ecosystem?

09.07.2019, added by Infoshare

Paweł Tkaczyk, as he himself claims, earns his living by telling stories. He builds strong brands - he works with Agora, Allegro Group and many smaller companies. He advises start-ups and other companies - as a mentor during Startup Weekend or Startup Fest.

During Infoshare 2019 Paweł performed on Marketing Stage with his speech "Marketing in the times of zero-click; putting all the eggs in one basket."

Google can answer more and more questions on its own, so why would users come to your website? In September 2018, over 60% of mobile queries to Google ended up on Google's website (the so-called Zero-Click Query). How to design a shopping path in such an ecosystem? Listen to the whole presentation and find out.

The speech took place on 9th May 2019 and is in Polish:

 

 

Hungry for more knowledge? Sign up to be the first to know when 2020 tickets will be available.

 

 

Inform me please!

Tags:


See also:

LATEST NEWS

TAGS

HAVE ANY IDEA FOR CONTENT?

Contact the editorial team at:

news@infoshare.pl