User Generated Content and the future of digital commerce

In the 90s and early 00s, gamers were swapping Doom mods and Sims plugins for free, and user-generated content was considered a niche interest among nerds. Today, however, it has evolved into more than just a trend; it's become a movement for an entire generation of creators and a significant driver of digital commerce. What can we anticipate from this shift? Why should we pay attention? And can boomers find their place in this new and dynamic iteration of ecommerce? Joanna frota Kurkowska will guide you through a thrilling exploration of the trends impacting not only ecommerce but also gaming and entertainment.