Joanna frota Kurkowska

Joanna frota Kurkowska works as Insights & Trade Strategist at G2A.com, where she's involved in tech, market, entertainment, web3 & gaming-oriented strategic research. Video game markets (casual and niche gaming) and their connection to ecommerce are her speciality, alongside the focus on digital assets (e.g. NFTs, digital fashion, in-game items). Previous positions include Game Analyst at Outlier Ventures and positions connected with data analytics translation and digital marketing. Web 3, Digital Assets (NFTs, in-game items etc.), internet communities (from meme creators to DAOs), and the future of gaming are the main focus of her current research. Apart from that, she's constantly studying Composable Culture, a term used to describe the mixture that is: the future of entertainment, gaming, and digital culture mixed with concepts such as AI, Web3, and Creator Economy. Additionally, she advises startups, gives lectures and appears in the media. She's also the co-host of „Wycinki z przyszłości” , a podcast about trends & tech, is the author of the first Polish newsletter on Web3 culture, called „Digital Data Glitch” and lead writer on "NetspherePop", a collection of thoughts on Composable Culture.