Joanna frota Kurkowska

Hi! I’m 'frota’ and currently, I’m Head of Strategic Research at Zaiks Lab where we conduct researches on music, sound and entertainment’s future with a focus on distribution, licensing, royalties and overall condition of the market. Previous positions include Insights & Trade Strategist at G2A.com, Game Analyst at Outlier Ventures. Since 2024, I teach „Future gaming and digital entertainment” as a part of „Trendwatching & future studies” at AGH in Cracow.

I’ve done video game market analytics (casual and niche gaming) with a focus on digital assets (e.g. NFTs, digital fashion, blockchain gaming). Web 3, Digital Assets (digital economies, NFTs, in-game items etc.), internet communities (from meme creators to DAOs), memetics, technoculltism and the future of gaming are the main focus of my current research. Apart from that, I’m constantly studying Composable Culture, a term I use to describe the mixture that is the future of entertainment, gaming, and digital culture mixed with concepts such as AI, Web3, and Creator Economy.

I’m also the co-host of „Wycinki z przyszłości” , a podcast about trends & tech, the author of NetspherePop, a collection of thoughts and insights on Composable Culture.