Sugar Growth & SaaS Health Metrics - Surviving to 10x

KPIs are essential to understanding and tracking startups’ performance. Yet many metrics fail to reveal growth issues hiding just below the surface. This includes identifying wasteful spend that leads to impressive growth that later collapses.

This is an alternative talk - a view after working with dozens of startups in the trenches.

Based on deep data dives, sophisticated marketing audits and conversations with founders investors rarely have, Mark will share some unorthodox insights.

In this session, attendees will learn about:

• How to identify sugar growth before it hurts,
• Why we should talk more about product-segment fit,
• Metrics to track growth health better,
• A simple framework to implement with your startups to avoid sugar growth.

The talk is to inspire conversations on::

• Performing pre-investment due diligence
• Monitoring portfolio startups and keeping startups on track.

The session is especially relevant for funds investing in SaaS and seed stage companies.