FUCK TRENDS

Future forecasting has been proven to be completely fucking useless. Big data has shown that economic, financial and social prediction is as accurate as flipping a coin. Do you remember Google Glasses? They were supposed to be the next massive trend! But now they rest in the cemetery of failed products. Do you still think mobile is a trend? I hope not – because it’s not, it’s now a REALITY for absolutely everyone on this planet. The best minds in the world, including Nobel Prize winners in microeconomics have tried to forecast trends, but have failed again and again. So why do we still crave trends so much? Because we want to feel safe. But creativity isn’t about being safe. If somebody calls something ‘a trend’ – it’s already passé. If you want to be creative, you need to find something before anybody can call it TREND. So, fuck trends and learn 3 psychology tactics to help you to predict the future instead. 3 tactics that even big data confirms work the best for forecasting.