Amplify! How to Get ‘Brainshare’ for your Tech Company in a Noisy Marketplace
11:20 - 11:50, 8th of May (Wednesday) 2019/ Marketing
for Conference Passes+ only
There’s never been a time where our culture has been more saturated with marketing messages from every angle, every minute of the day. Translation: there’s never been a more challenging time for companies trying to get the attention, or 'brainshare,' of prospects, investors, and even current customers.
As consumers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging ("noise"), and grown intolerant with interruption marketing. Further, we don’t make a buying decision until we’re 100% ready. It's certainly difficult for marketers to reach us and influence us today.
How can you break through this cluttered new marketing landscape to get the attention of your desired audience? Join Shawna in this eye-opening session that will leave you will fresh ideas to capture more brainshare.
PARTICIPANT OUTCOMES:
• Experience several real case studies from companies who captured more brainshare on all types of budgets
• Discover what is working today, and what's worth your time and money: influencers? social media? print? and more.
• Learn what’s NOT working, so you can re-purpose valuable resources more effectively