Shawna Suckow

I'm a speaker with some serious knowledge of consumer behavior. My style has been described as a gentle slap in the face from a friend, just when you’re about to go on a date with that loser. Like thinking cabbage is for dinner, but instead you get mac n’ cheese (the awesome, gooey kind with crumbles). I talk like a real person on stage – never over-rehearsed  - something I think you'll appreciate.

I was a corporate buyer for over 20 years (translation: I was marketed AT for two decades). In 2008 I founded an association of buyers, which now has over 2,500 members across North America. I began studying consumer behavior in earnest (wait, who’s Ernest?!) in 2009, and speaking to audiences of salespeople, marketers and retailers across all industries who are frustrated with the shifting marketplace that changes as much as…well, something that changes a LOT. I have written three books, two of which have become best-sellers (can’t win ‘em all, I guess).

Three memorable things about me: I played in the World Series of Poker Main Event in 2015. I am so good at parallel parking, I should get a trophy. Due to a freak badminton injury, I now wear one contact lens.

When I’m not on the road: I’m back in Minnesota - one of the snowiest places in the USA.