Why SEO is not SEXy? CASE STUDY: Jak rozpocząć globalny program SEO?

According to Forrester - 92% of B2B purchases started with an online search. Despite all of that, not many B2B companies and marketeers are giving enough attention to SEO. During my speech, I will explain key elements of our approach, how Signify has built a B2B SEO program from scratch. I will also share key elements of our SEO strategy, which helped us to stop the global declining trend for natural search visits and achieve an ambitious +15% increase for 2020 vs -9% drop observed the previous year.