What is sportstech, and why does It matter?

With 3-4 billion fans globally, sports are one of the few forces—besides religion—that unite civilizations. The biggest events attract audiences of up to a billion, creating a level of engagement that brands and businesses can only dream of.

And in the next decade, the sports industry will undergo its biggest transformation yet. Over $100 billion is set to be invested in cutting-edge technologies, reshaping everything from fan experience to athlete performance. The world’s top business and tech hubs—USA, UK, Spain, Italy, Saudi Arabia—are already preparing to host the next major tournaments, reinforcing the sport’s role as a global economic powerhouse.

This is where sportstech comes in. It’s not just about making sports better—it’s about building new business models, unlocking new revenue streams, and connecting brands with one of the largest engaged audiences on the planet.

In just 12 months, PZPN Innovation Hub has shown that Poland belongs in this transformation. We’ve built the country’s first structured sportstech ecosystem, creating pathways for startups and innovators to partner with elite clubs, global brands, and top-tier investors.

The game is changing. And we’re making sure Poland is part of it.