The Reset

When you first heard the word “coronavirus” in March, as a marketer you might have started to think about what you might have to do differently as an advertiser or how you would rearrange your business priorities in the weeks ahead. Weeks, maybe months, of some degree of uncertainty seemed assured. But most of assumed that this virus was something, like our somewhat dim memories of H1N1, that would be handled and then we would be back to business as usual. Now, all these months later, we realize that this was not business as usual at all. This crisis is truly something different, something far more fundamental. This is a distinct change, an inflection point, a shift from one time to another. This is The Reset.
In this webinar, Acoustic CMO Norman Guadagno—drawing upon his training in psychology—will share his perspective on customer expectations, marketing drivers, and a new marketing playbook given this inflection point.