SaaS Marketing – Are Funnels Using ‘Jobs To Be Done’ The Future?

Building funnels that achieve repeatable, scalable growth is the holy grail for all SaaS. Yet, getting there is a complicated and difficult journey.

In this talk, we look at how 'Jobs To Be Done' might be the secret to more effective funnels. Specifically, how you can create conversion funnels that precisely target the real goals of your customers - from education to successful sale.

But, what are 'Jobs to Be Done'? Every customer hires your product to solve one or more 'job'.

What's an example?

For a social media analytics startup, it might include: creating beautiful reports in seconds, gaining insights how to improve your campaigns - among others. Your startup will have it's own.

'Jobs to be done' gained popularity among SaaS product teams. But it may have even more to offer to marketing teams.

This talk is for you if:
- Content plays an important part in educating or converting your customers,
- Want to improve an existing funnel or build your first end-to-end funnel, 
- Want to get marketing, sales, product and customer support speaking the same language at last,
- Or are are simply curious about innovations in marketing.