Port of Gdansk - transition from traditional company into globally recognized brand

PofG has launched a strategic pivot from old fashioned and traditional port administration entity to an innovative and rapidly growing company which enters not only new markets but also expand new areas of activity. It is a fascinating adventure of changing internal processes, introducing new solutions, challenging mental comfort zones and competing with other renowned companies on different markets. How difficult yet pioneering is the implementation of new marketing tools and solutions in such incumbent and traditional industry. 
What can be done within 36 months? What still needs to be done? What we are going to do in the future? What can be taken for granted by startups as a lesson learned or food for thoughts?