Measure & Communicate Product Design Impact

Product design is much more than just creating pixel-perfect mockups. Design is all about creating value for both users and businesses. For product designers to grow professionally, we must be aware of how we impact business. As you provide more business impact, you will likely receive more opportunities for growth.

But the truth is—measuring design and communicating design insights is never easy. Not only do you need to know what to measure and how to measure it, but you must also speak business language when talking to stakeholders. You likely face a lot of pushback from management if you present your insights incorrectly.

This session will cover the following topics related to measuring & communicating design impact:
✅ Overview of UX metrics and practical recommendations on how to choose the right metrics
✅ Introduction to business vocabulary when talking about design (be able to speak business language when communicating design insights)
✅ Practical recommendations on how to simplify numbers to accommodate for a wide range of stakeholders and how to overcome common challenges when communicating your ideas to stakeholders.