It's that simple! How tapping into human instincts fuels growth in business

Each year your social media is overflowing with your friends’ Spotify year-end wrap ups and Instagram Best Nine. It is no accident – rather a carefully planned virality that boosts growth. Those companies understand the mechanics of identity driven behaviours. And they use it. Just like Adobe and Buzz Feed. I want to share with you case studies, insights and research. So that you can implement the takeaways in your strategies.