How to increase reach by 300% and sales by 70% at the same time?

Mobile Vikings, as a challenger brand with an unusual business model, faced the challenge of reaching the widest possible audience with information about its services and gaining greater brand recognition during covid-19 pandemic times. Yet, within few months Mobile Vikings, together with SentiOne, managed to increase online reach by 300% and consequently - increased online sales by 70%.
We managed to achieve that WITHOUT the use of popular mass media communication like press or TV. Pure digital marketing and social media monitoring focused on reach.