How to build the next unicorn?

Using several examples of B2C and B2B businesses, I will discuss the common characteristics of unicorns such as: focus on a huge industry, or an industry that is growing very fast to multi-billion-dollar size; focus on the largest customer segment of your chosen industry; aggressive spending to become a leader in this market and hiring of top people to be able to execute well on all fronts.

I will conclude with discussing the implications for startups with unicorn aspirations from Eastern Europe.