Speakers list agenda

How to acquire customers with outbound emails in 2025

MARKETING STAGE

Based on 55+ million outbound emails sent by our customers

In this talk I will explain why outbound emails are effective as a customer acquisition channel. I will compare how outbound emails perform against other acquisition channels like paid ads or SEO. And I will show what are are the elements of a successful outbound email campaign in 2025 (spoiler alert: what worked for outbound emails in 2020 does not work in 2025)

LEVEL:
Basic Advanced Expert
TRACK:
Business Strategy

Małgorzata Sikora

Woodpecker.co