Going global - lessons learned from leading Spotify’s international expansion

Internationalisation is one of the hardest challenges that entrepreneurs face, but if you want to go big, there's no other way but to go beyond your home market. When Axel joined the team at Spotify, there were 250 employees and 10 million users in six countries. As global head of markets, Axel oversaw Spotify’s transition into the global powerhouse it is today and took it from six to 60 countries, serving 140 million users, in six years. In this presentation, Axel will share some of the lessons learned and insights on how Spotify sustained such a rapid rate of expansion, solving bottlenecks along the way.