Framing Matters When Raising Funds: Research & Practice

Women are at the helm of nearly 40 percent of all businesses in the US, but female entrepreneurs get only a few percentage points of venture funding. What's causing this gap? Dana Kanze shares research she and her colleagues conducted suggesting that it might be the types of questions startup founders get asked when they're invited to pitch. If you're involved in an early stage venture or investing in one, learn how to recognize the types of questions in the dialogue.