Content Marketing in an age of disruption

Trainer: Mark Schaefer (Schaefer Marketing Solutions)

Workshop description:

Content Marketing is going through immense changes as the competition heats up. How do you create effective content that connects in an authentic and human way? How do you overcome content shock and stand out as the signal in a world of noise? Content Marketing expert Mark Schaefer shows you how in this fun and fast-paced workshop.

In this workshop you will learn:

• How has the role of content in the marketing mix changed?
• How do we assess information density in a niche?
• What is the connection between content and SEO?
• How do you determine a content strategy?
• What makes content great?
• How do you measure success?
• What are the future challenges?

Experience required: 

Moderate experience and some familiarity with content marketing.

Environment: 

A laptop would be useful.

Language: English

Location: AmberExpo (Gdańsk, Żaglowa 11)