Content Code

Facebook reach is in a freefall, brands are pumping out content at a breath-taking pace and in the next five years, the amount of information on the web will increase by 500 percent. How does your company stand out and compete in a world of such overwhelming information density? In this exciting and fast-paced speech, author and futurist Mark Schaefer outlines the visionary new rules of customer engagement from his new book The Content Code. How do you cut through the clutter in a social media world gone mad?

Some of the topics covered include:

• The new priority for branding

• A revelation of the true economics of social media marketing

• The six factors every business needs to know to cut through information density

• Why "content" is not the finish line, it is the starting line.

• The three reasons the digital natives are connecting with your brand

This unforgettable speech is guaranteed to change the way you look at marketing forever. Based on years of research, "Ignite" drives home proven ideas in Mark's very funny and entertaining style.