Consult your psychologist! Why startups need to use science backed knowledge

Our intuition when it comes to our own behaviour fools us in a predictable and repeatable way. So does our intuition about customers' needs, behaviours and choices. If you think you and your customers make sane & rational choices, think again. And come to listen to what science has on that. Psychology, behavioral economics and other social sciences have most of the answers you are looking for. The only problem is most people (and that includes you too) are trying to reinvent the wheel. No need for that. Come to my talk to save time and save yourself from stupid choices and decisions.