Business Reimagined: How to Adapt to a World Without Loyalty

Based on his brilliant new book Marketing Rebellion, Mark Schaefer takes you on a surprising discovery of new consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR. Whether you work for a start-up or a multinational brand, adapting to these realities is vital to business success in the digital age.

In this session, attendees will learn:

• Why this rebellion is re-defining the business landscape
• A more humanistic approach to marketing
• Why two-thirds of your marketing is NOT actually your marketing
• How to build a brilliant business when your customers are in charge