Building a Thought Leadership Brand

There are followers, there are leaders, and then there are thought leaders. Thought leadership is a key differentiator between those brands who are driving the conversation forward versus simply engaging in it. It is a type of content marketing where you invest in the experience, talent and passion within you, your business, from your community, to drive the conversation and answer the biggest questions of your target audience on a particular topic.

Your personal brand is your promise to deliver to every person you come in contact with. It is your reputation, integrity and what your audience expects of you, whether they are your team, your tribe or your customers.

Building a strong thought leadership personal brand will set you apart, create more opportunities, and help you stay on top of the innovative trends in your industry. Bobby Umar will share the 3 key aspects of a Thought Leadership Personal Brand and drill deeper into the what and how on one of the key aspects: content creation and generating new ideas.