Building a global hardware business from Eastern Europe

Petcube co-founder Alex Neskin will share his experience growing a startup from Eastern Europe into a global hardware business, from idea to devices that are disrupting the global pet care market. More than 100,000 Petcube cameras have been sold globally, with sales in 18 countries and 5,000 retail locations. The company has raised over $14M in funding and completed two successful Kickstarter campaigns, collecting a total of over $500,000. Alex will look at the the unique advantages and potential pitfalls of being based in Eastern Europe and share how Petcube has overcome challenges and continues to innovate.