Applied innovation - the art of connecting the dots and building competitive advantages
14:50 - 15:10, 24th of May (Wednesday) 2023/ INSPIRE STAGE
What do scallops have in common with Coca-Cola? How to apply lateral thinking in practice and in the implementation of innovative products? What makes us willing & engaed? Is artificial intelligence a threat to the development of creativity? Is lateral thinking and creativity something we can learn? Katarzyna Wszoła, Director of Innovation at Veolia Group in Poland, will answer these questions.