AI in Marketing - Use Cases and Shortcomings beyond the hype

Since the launch of ChatGPT, AI solutions have experienced a rapid rise to success. Seemingly "all-knowing" means of text generation, fast and unrestricted creation of visuals - the new technologies offer countless innovative possibilities in marketing.

Copywriting, Visual Design, Research - in some cases, the end of certain marketing roles is already being discussed, as they could be replaced by AI.

But how do AI-powered tools perform in real-world marketing use cases? Established brands, corporates, and startups each have their own needs - and sometimes, they clash with new, AI-based worfklows. Additionally, as marketing & product leaders, we need to consider how to smoothly introduce such technologies into our team - with the goal of making everyone's lives easier, rather than team members being afraid of being replaced by robots.

In this keynote, we will look at concrete use cases from...
... a B2C startup in the travel sector
... a B2B corporate in the insurance field
... B2C content generation on TikTok

Let's embrace the new opportunities that AI gives us - but let's also develop a critical look at potential AI shortcomings and changes that our marketing & growth teams will have to face.