Fast websites make more money

They sell more, they increase user experience, save costs and make everyone happier. Yes, you really should want one. How can you get it? Listen to Harry Roberts.

04.10.2017, added by Ewa Siekierska

A Google Developer Expert, he writes on the subjects of CSS architecture, performance, and scalability at csswizardry.com; develops and maintains inuitcss; authored CSS Guidelines; and Tweets at @csswizardry.

Fast websites make more money.

They sell more, they increase user experience, save costs and make everyone happier. Yes, you really should want one.

Harry Roberts - a seasoned front-end developer will tell you how to get it as he takes you on a journey through a multitude of performance tools, technical tips and optimizing tactics.

There’s four simple steps to a fast website:

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First of all you should focus your attention on wanting a fast website. (Just this alone helps :))

Secondly, there’s plenty of tools that can help you understand the problem and know what’s going on inside your app. There’s ways to look for that guilty tag manager, tracking script or some useless plugin that are slowing you down. Tools such as Chrome’s DevTools or charlesproxy.com might come in handy and if you’ve never heard of them then relax as Harry will explain all about it.

Thirdly, you also need to know how you actually perform in a variety of conditions all over the world. That’s where webpagetest.org and dareboost.com can be of use, but Google analytics can provide a lot of data as well. He’ll also teach you about speedcurve.com – but watch out, as Harry says it’s so good it’s pretty addictive.

Fourthly, speeding up a website is not a developer-specific task. Many decisions about the content of a website are made in other parts of the organization. So it’s good to engage everyone , all those who have a real stake in it.

If you want to make your website faster than ever, watch the full video here:


Harry Roberts specializes in CSS architecture and front-end performance. He helps organizations and teams across the globe to plan, build, and maintain large and long-lived sites and applications. Google, UN, BBC and the Financial Times are only some of the names on his extensive client list.

Tags: user experience, performance tools, load time, optimize performance, fast website, speed up a website


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