Why marketing is overrated and how startups really grow
13:25 - 13:45, 28th of May (Wednesday) 2025 / GROWTH STAGE
Many startup founders focus on PR and visibility, which doesn't always translate into business success. I’ll debunk the myths surrounding rapid growth and present a systematic approach from my work with Brainly, Pomelody, Dataedo, Omnipack, and 100 other firms I helped scale up.
I’ll explain:
1) How to differentiate between hype-driven marketing and sustainable growth
2) Why growth is a long process, not a sprint.
3) What a growth model is, how to discover it for your business and develop it.
4) Why small, agile teams are key to success.
5) How universal growth principles work across various business/delivery models (B2B, B2C, SaaS).
We will analyze specific case studies and discuss holistic frameworks that will help founders build rapid and sustainable growth for their startups.
