BACK

Key Problem Highlighted
- Inefficient communication costs individuals about 17 hours weekly.
- Poor communication causes misunderstandings, repeated meetings, and financial loss (10-12% of employee salaries).
- Despite widespread awareness, these issues persist in many tech and startup environments.

Case Study: John’s Story
- John, a tech startup co-founder and ex-developer, struggles with endless unproductive meetings, lack of task completion, poor quality work, and communication gaps.
- John is frustrated due to illogical decisions and missed deadlines.
- He mistakenly assumed his worldview was shared by everyone else.

Introduction of The Process Communication Model (PCM)
- The speaker introduces an algorithm/framework from NASA, known as PCM, offering six personality types to better understand behaviors and improve communication:

1. Thinker
- Values data, logic, and clear facts.
- Frustrated by irrationality, mistakes, and wasted time.

2. Persister
- Trusts values, opinions, and processes.
- Frustrated by lack of rules and adherence to procedures.

3. Harmonizer
- Emotion and relationship-oriented; values belonging and harmony.
- Frustrated by cold logic and exclusion.

4. Rebel
- Reacts emotionally and directly; needs fun and creativity.
- Frustrated by boring and slow environments.

5. Promoter
- Action-oriented, decisive, prefers fast pace.
- Frustrated by delayed decisions and long meetings.

6. Imaginer
- Reflective, needs solitude and time to process.
- Frustrated by pressure and overstimulation.

Practical Steps to Improve Communication
- Step 1: Recognize personality patterns and listen attentively for keywords in conversations, emails, and messages.
- Step 2: Adapt communication styles to fit others' personality types. For example, changing wording like “I think” to “I feel” to connect better.
- Step 3: Regain time by improving communication efficiency — potentially reclaiming 17 hours per week.

Additional Resources and Final Advice
- The speaker offers a free delegation checklist to help apply these communication strategies.
- Emphasizes that knowledge alone is insufficient—practical use of communication understanding leads to real improvement.
- Encourages sharing this knowledge to inspire change inside teams and organizations.

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Actionable Items / Tasks:
- Identify and classify personality types within your team using the PCM framework.
- Listen more mindfully to verbal and written communication cues to detect personality-driven behavior.
- Adjust communication style based on the audience’s personality type to improve clarity and effectiveness.
- Download and use the free delegation checklist provided to delegate tasks more effectively.
- Aim to reduce inefficient meetings and clarify action points to save up to 17 hours a week.
- Share insights and tools from this model with colleagues and teams to enhance communication culture.

Transforming Tech Leadership: 3 Ways to Shift Communication and Get Your Time Back

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11:40 - 12:10, 28th of May (Wednesday) 2025 / LEADERS STAGE

During this session we are going to focus on how Tech Leaders can save approx. 17 hours per week by transforming their communication algorithms. We will dive into the Process Communication Model (PCM) structures that give us ready-to-use structures, tailored for both typical and high-stress environments. The session will be based on case study so you'll get a real-life Tech example that will show you how to implement this to your work and life. Let's make a real impact on strategic communication to reduce conflicts and misunderstandings, so we get our time back. To focus on delivering work that really matter, instead of wasting in on people drama.

TRACK:
Growth Leadership
TOPICS:
FutureNow