B2B Influencer Marketing: What is it? And how to get started?
12:20 - 12:40, 27th of May (Tuesday) 2025 / MARKETING STAGE
According to Forrester’s B2B Marketing & Sales Predictions 2025, B2B influencer marketing is set to play a significant role in purchasing decisions. More than 50% of younger buyers will include 10 or more external influencers in their purchase decision-making process. But the problem is, most B2B companies don't know where to start. We've worked with over a dozen of B2B brands generating ~6M impressions through Influencer Marketing. In this session, you'll learn how to leverage, find, and create pipeline generating influencer marketing campaigns. Without tarnishing your brand.
LEVEL:
Basic
Advanced
Expert
TRACK:
Marketing Strategy
Social Media
TOPICS:
Influencer Marketing
Trends
