UX - No rocket science [EN]

In this 3h workshop of UX for non-UXers I’ll cover some basic UX & service design tools that we use while designing apps, sites or services. You’ll learn how to create personas, draw user journey or boil down your functionality to the essential MVP. These tools are commonly used as part of any service creation process and need to be used way before you start drawing the screens or happily churn out Ruby lines.

Any person involved in creating a product will benefit from this workshop. Founders, Product Managers, Product Owners, Analysts, Project Managers, Visual Designers, Marketers, even Developers will find these tools useful.

If you’re a hardcore UX folk, you’ll most likely fall asleep, so please don’t come as we only have seating arrangements, the room’s air conditioning is set to “economy” and there’s a shortage of blankets.

I’m going to run this workshop in English and will be asking the participants to communicate English too.

Workshop led by: Maciej Saganowski - Founder & Head of Design at Ultimo - UX & service design agency based in Gdańsk. For over 10 years researching, strategizing & designing for agile startups and (slightly less agile) corporate clients.Worked with Onet.pl, Deutsche Bank, Orbitz, Kredyt Bank, Wakacje.pl, Newsweek.pl, Merlin.pl, Polskie Radio, Samsung, Rossman, GetResponse, Nokaut or iTaxi.Designed innovative mobile services, like Booksy - a successful startup helping people find and book local services from plumbers to hairdressers. Founder of ProductCamp.pl - largest product, service & UX festival in Poland.Extensive international experience. Formerly Head of Product & UX at Orbitz Australia. Responsible for conversion & kpis for an e-commerce giant with a turnover exceeding 0.5B USD. University of Technology Sydney graduate - MBA.