No data no marketing. How to build an advanced and authentic customer relation?

Digital marketing in its basic form is dying out. If you want to effectively sell or loyalize your customer today, you need to build a true relationship with them. Relationship based on effective data sharing, analysis and then actual data usage. My main thesis: In the new marketing order, a loyal customer is the one who consciously and actively shares data with the brand. Many brands not only do not know how to adapt to this change but even do not fully understand and appreciate it.

In my speech I will present an effective way how to plan, implement (with advanced technology e.g. AI) and optimize such marketing approach. The presentation will be divided into three blocks: a presentation of the new trend/phenomenon in the market (and its importance), a practical road map for brands wishing to address this issue in their marketing strategy, and practical tips on how to measure and optimize the mentioned strategic approach.

All based on business cases and experiences from marketing, CRM and loyalty projects I have implemented for leaders in their industries.