Łukasz Maroszczyk
Signify B.V.
A seasoned senior manager with 15 years of experience in B2C and B2B areas with an entrepreneurship agile mindset. He worked at Procter & Gamble, HSBC Bank, Prudential. Currently at Signify (previously known as Philips Lighting) responsible for Digital Strategy, SEO, and Paid Media.
His biggest professional passion is to help teams build scalable data-driven processes for a wide range of digital marketing areas to turn them into successful initiatives.
He put his brain behind the 2021-24 Global Digital Marketing strategy for Signify or Prudential assurance launch in Poland in 2013.
After hours an airplane pilot.
Currently, at Signify HQ in the Netherlands, Łukasz is leading the global worldwide B2B Digital Marketing stream and B2B SEO program.
In the last 2 years, he has created from scratch fully-fledged global programs for SEO and Social Selling/Account-Based Marketing.
MARKETING
Past Presentations
Why SEO is not SEXy? CASE STUDY: Jak rozpocząć globalny program SEO?
13:20 - 13:40, 15th of October (Friday) 2021/ MARKETING STAGE