Legimi's expansion to Germany and China - 8 lessons learnt

During the last 3 years, we scaled the business in our home market to the level which justified expansion to other markets. Many entrepreneurs face a similar dilemma - are we good enough at what we are doing to bring it to the broader audience? How to start? Which destination to choose? I'd like to share 8 lessons learnt from the expansion of Legimi to other markets - Germany and China - from desk research and soft launch to acquisition supported by IPO. What's worth copying and what went wrong? Please join the presentation for these key 'takeaways'.