How to wear perfume? The truth about personal branding [EN]
16:30 - 17:00, 12th of June (Friday) 2015/ MAIN STAGE
Perfume is a substance that emits and diffuses a fragrant odour just like your personal brand. Focusing on emanating a refreshing scent of vanity does not mean that you have an effective personal brand. I will talk about creating a perfectly balanced mix of ingredients that can communicate more than a smell. How to tell if you have put too much perfume?
