How to Systematically Test Your Facebook and Instagram Ads for Better Results

Setting up a test plan for your Facebook and Instagram Ads is critical to your ROI. But when the number of variables is infinite, how do you develop a plan that makes sense?
In this session, you’ll discover:
* How to create the optimal test plan for large or small budgets
* How Campaign Budget Optimization factors into your test plan
* The exact metrics and insights to pay attention to when optimizing campaigns
* How to scale your ads to a higher budget while focusing on maintaining your results  
* The step-by-step process on how to run ROI-positive Facebook and Instagram ads