Barbara Mroz Gorgon

Professor at the Wrocław University of Economics, chair of the Kotler Impact Poland Advisory Board, vice chair of the Western Economic Council, co-founder and president of the Global Biometrics Council until 2023, and from 2022 - visiting professor at Kasetsart University in Bangkok. Barbara Mróz-Gorgoń is a consultant and specialist in brand and company strategy, a researcher and scientist in one. In her career, she has already delivered over 20 "power speeches" and co-hosted podcasts. He also regularly conducts training and workshops for many renowned companies - domestic and global. She is the author of many scientific publications, including the book “Rebranding. Strategic change for the organization ", published by PWN, which received the prestigious "Economicus 2020" award.