Talk Triggers! How to use Word of Mouth and spend less on your marketing

Advertising is the tax you pay for being unremarkable—that saying is not always true. However, in some cases, companies have to rely heavily on advertising to reach their customers. You might want to discover the science of designing a good Talk Trigger to change that—a good Talk Trigger that sparks organic conversations about your product, service, or idea. And this is my intention. I will share with you the process of designing such triggers and guide you some business cases to show you how effective this technique might be.