Product-Led Growth: Lessons Learned from Doubling Self-Service Trial Conversion

This talk is for you if you're interested in product-led go to market strategies, or if you want to learn from companies who use free trial experiences to grow. Creating a sustainable self-service funnel can be a game changer for scalable revenue creation. At Appcues, we used product-driven semiautomation and enablement to double our conversions on this high volume segment, creating hundreds of new paying customers. In this talk, we'll walk through the steps involved, and show how what we learned can be applied to both low- and high-touch sales processes. 

1. Define what a person needs to do before they buy
2. Make it easy for your product to talk to your team
3. Give one person autonomy over the content + leads
4. Enable the rest of the sales/marketing team