Email is dead? No! Email is interactive.

Email is said to be dead form nearly 2 decades. But it had shown more resilience than many expected and instead of being wiped away by new media channels, matured into the backbone of digital communication. Despite the lack of an up to date standard for markup languages and a rather shaky support for modern html, some freaks have turned emails into two-way interactive communication tool to boost user attention, fun and conversions.

Simple games, surveys, a car configurator and even an in-mail shop are shining in the users inboxes. Learn first hand what can be done in an email in 2022. What can be done with html and css in emails, what AMP4email can do and how to build a proper fallback for the fossils among the email clients.