“The next stage of the web is the decentralized creator economy,” said Naval Ravikant, a prominent Silicon Valley investor, referring to Web 3.0. What does this new Internet era mean in practice? When will we fully experience the technology that will make this promise possible? Bartek Pucek, the author of pucek.com, answered these and other questions in his talk at Infoshare 2021.

Web1 and Web2 – The world fading away

The Internet is constantly changing and evolving. It has taken different forms over the decades. Web 1.0 was a directory-based network. There was virtually no interactivity between users and creators. Companies created content that was distributed to users and then fully monetized. 

Web 2.0 is the advent of social media, which gives users the ability to connect with others and exchange information. Content began to be created by users for users. Still, the most money was made by the platforms and the most popular creators. The biggest players – Facebook, Google, Apple, Netflix, and similar platforms – seized all of our attention and almost all of the possible related revenue.

New quality of the Internet – closer relationships with the audience

Today, everyone wants to become a content creator. Those who already have communities built around them are taking them beyond the major platforms (like YouTube, Facebook, and Twitch) to have more control over their relationship with their audience. Nowadays, there are also many more ways to make money as a content creator beyond content creation – profit is now generated not only from ads but also from paid subscriptions or promotional gadgets (so-called merch). 

Can we say that those creators are the new pioneers? They are not only creating content but opening up all sorts of businesses, creating new business models. The most popular streamers, the so-called top 1%, earn more than half of all revenue generated on Twitch. It's not easy to hit that one percent. If a creator hasn't shot into the right time period with the launch of his online business or his content isn't catchy enough, it will be difficult for him to make money from it.

Why is Web3 needed? 3 factors for change.

The creation of Web 3.0 is influenced by three factors that may solve the problems present in previous iterations of the Internet:

• societal factor – the platforms' ownership policies. Content creators for platforms like YouTube still do not own the content – the platforms own the rights to their content.
• economic factor – the growth of the creator economy and the growing aversion to traditional jobs. During the pandemic, people began to invest in themselves and the development of their businesses, encouraged by stories of the successes of small startups.
• technology factor – the barrier to entry into the world of creatives lowest in years. The lower cost of technology, making it easier for the average person to start a new project or company or catch an extra job, encourages off-the-books activity.

What does Web3 mean and how does it work?

So what is Web 3.0? Following Chris Dixon, we can say that it is "the Internet owned by builders and users, orchestrated with tokens." In Web 3.0, content is created by users and for users on user-controlled platforms. This means that the author will always own the content they create. So-called distributed networking and tokens will help in this process. They will make it possible to decentralize what has been centralized for more than two decades. After all, that was the original premise of the Internet – it was supposed to be accessible to everyone.

Watch the whole speech delivered by Bartek Pucek at Infoshare 2021:

Want to know more about Web3 and metaverse? Join us for Infoshare 2022!

QuHarrison Terry

Who is Building the Metaverse?

QuHarrison Terry, the author of The Metaverse Handbook and creator of 1Q9x, will highlight the emerging innovators of The Metaverse. This session will be filled with indispensable content for anyone who must continuously think about digital innovation and strategize about new ways to reach consumers.

Mike Butcher

Metaverses – What next?

Mike Butcher, the editor-at-large of TechCrunch, will discuss the future of the somewhat already existing metaverses and whether they have a future. He will also deliberate on the arrival of hardware allowing us to exist inside metaverses.
 

Szymon Sypniewicz

What is Web3 good for?

It is fair to be skeptical about Web3. Yet thousands of great minds dedicated their careers to working in Web3. Why? What promise does Web3 bring to the world and what's behind the hype? Based on his work with more than 500 Web3 projects, Szymon will tell you what he learned and why he remains optimistic about crypto. 

Wiktoria Wójcik

Metaverse – buzzword or the future?

The undeniable buzzword awards winner of 2022 is “metaverse”. So let’s get back to basics and talk about what really is the metaverse vision, what needs to happen to make it a reality, and why it will happen. And especially: why should you care? SPOILER: metaverse is not about NFTs, Web3, Roblox, and Decentraland. 

Nescho Topalov

Developing a metaverse technology

Nescho is a co-founder and CEO of SpatialGo, a metaverse marketing technology to create and track bespoke VR journeys to boost marketing, sales, and training with behavioral data and automation. At Infoshare, he will share his experience and solutions so that you can avoid some of SpatialGo's pitfalls.

Mateusz Mach

How blockchain will change the fashion industry – wearables 3.0

The use of blockchain is now visible in many industries. This technology has also entered the world of fashion and is making the industry increasingly innovative. Blockchain allows fashion to be owned and interacted with in the digital world, how is it possible?

Wojciech Grzegorzyca

5 zagrożeń, na które narażone są marki wchodzące do metaverse 

Metaverse marketing allows you to achieve various brand goals in a creative way. Wojciech will discuss how to take advantage of the marketing potential of virtual worlds and what are the most common risks faced by brands entering the metaverse and, above all.

Patryk Roguszewski

Programowanie web3 w kontekście aplikacji backend

Is a backend necessary in web3?  What problems does a strictly on-chain approach bring? When is it worth adding an additional layer of technology? Patryk will try to answer these questions. He will also explain how the technical worlds of traditional web2 programming and the emerging trend of the web3 wave can be combined.

Szymon Ciach

Brand onboarding in the metaverse – legal aspects

In his presentation, Szymon will provide a legal perspective on the metaverse. He’ll discuss the practical issues related to building a business presence in the metaverse, how to legally secure yourself and your brand and will touch on other areas including NFTs, and regulations on the horizon for crypto.

Artur Sawicki

Is Matrix about to get real?

Artur will outline the latest technological trends companies have started to use: Web 3.0, Metaverse, AI, and Big Data. We will consider whether it is worth being seriously interested in it and whether there are already companies that have gained real benefits from their launch.

Register now!

Infoshare 2022 will be held on October 6-7 in Gdańsk with an online live stream from all stages. Make sure you don't miss out on this celebration of innovation!

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