Michał Borkowski is the CEO of Cardilla, a technical event agency based in Warsaw that helps brands, organizers and agencies turn events, booths and brand spaces into real business tools. For 18 years he has worked at the intersection of event marketing, experience design, scenography, attendee operations and live brand communication.
Together with his team, he has delivered over 2,000 events and supported projects for clients and communities such as Endeavor, Snowflake, ElevenLabs and TAG Heuer. His perspective combines strategy with execution: from booth concepts and audience flow to registration systems, logistics, scenography and measurable event impact.
Michał is especially interested in one question: why do so many companies still spend serious money on booths and events that look good, but fail to build trust, create demand or move people closer to purchase? In his talks, he connects real event practice with growth, buyer psychology, experience design and the new role of AI in creation, personalisation, engagement and post-event follow-up.
MARKETING