James Serra

I work at Microsoft as a big data and data warehousing solution architect where I have been for most of the last ten years. I am a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously I was an independent consultant working as a Data Warehouse architect and developer. I am a prior SQL Server MVP with nearly 40 years of IT experience. I started my career as a software developer, then was a DBA for 12 years, and for the last twelve years I have been working extensively with business intelligence and data warehousing using numerous Microsoft technologies and tools. I have been at times a permanent employee, consultant, contractor, and owner of my own business. All these experiences have helped me to develop many successful data warehouse and BI projects. I am a popular blogger and speaker, having presented at dozens of major events including PASS Summit, SQLBits, Data Summit, SQLDay, Enterprise Data World conference, Big Data Conference Europe, SQL Saturdays, and Informatica World. I am the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh“.