Ivan Hernandez

Digital Marketing & Innovation Strategist and Business Development Consultant with several years of international experience in strategic consulting, advertising, marketing and media sectors.
He is the Founder of The Digital Loop, a boutique consultancy specializing in digital transformation, customer experience design and innovation strategy.
Additionally he co-hosts its podcast about the opportunities and challenges of the digital era.
He is an internationally recognized keynote speaker. Some of the events he has presented include: Webit Congress (Turkey), DigitalK (Bulgaria), Banque du Liban Accelerate (Lebanon) and CFO European Summit (Poland).
Recently he acted as Digital Strategy and Development Director at Walk Group, where he has developed the organization’s Digital Development Program, focused on educating and developing the digital competencies of all 90+ employees of the entire marketing group.
He has been established in Poland since 1999, working with companies such as MTV Networks, Korn/Ferry International, as well as strategic regional roles for both Grey Group and MSLGROUP across CEE.
He is also a Lecturer at Kozminski University (the number one Business School in Central Eastern Europe). Currently he lectures on digital marketing at the FIFA/CIES Sport Management Programme. Previously he also lectured at both the MBA and BBA programs on the subjects of digital marketing, business development strategy and career design.