Charles Ehredt

Transformation of loyalty marketing - the only factor that will move customer engagement from 20% to 60% (or more) is a collaboration between complementary brands.

Charles (Chuck) Ehredt is a US Citizen living in Barcelona, Spain for the past 16 years. As a serial entrepreneur, he has launched 12 companies across multiple sectors and invested in 23 companies as a Business Angel Investor. As Co-founder of Currency Alliance, Chuck is dedicated to enabling the transformation of loyalty marketing so brands can better understand their frequent customers, as well as engage with their mid-tail and longer-tail customers in order to compete effectively and maximize Lifetime Value.