Roi Ben Daniel

Roi joined the Innovation & Strategic Partnerships team in 2015. Roi leads Visa’s engagement with the Israeli technology industry, including MNCs, venture capital firms, and technology companies.

Prior to his position at Visa, Roi was a co-founder of The Bridge - Coca-Cola’s innovation lab founded in Tel Aviv, where he generated growth at Coca-Cola through integration of innovative technology solutions.

Roi is deeply embedded in the Israeli tech community and is helping to connect the Tel Aviv tech ecosystem to other global tech ecosystems. Roi serves as a Captain in the reserves of the IDF, and has received two badges of honor for his service. He holds a dual degree in Law and Accounting from Tel-Aviv University.