Video Marketing: How to not suck at it
09:40 - 10:20, 22nd of May (Tuesday) 2018/ MARKETING STAGE
for Conference Passes+ only
There’s no doubt that video marketing is massive. In fact, by 2021 it’s estimated that video will represent 82% of all IP traffic! If you’re not doing video today, what’s wrong with you? No seriously, of course, it’s tough to crush it all areas, I get it, you’ve got enough to worry about…but video has two important elements that agencies, brands, and SEOs need to get right – Content & Search Optimization.
In this keynote, I’ll walk through how you can do video right, from start to finish. I’ll walk through step-by-step on creating high-performance video that is searchable, clickable, viewable and shareable.
I’ll show you the exact steps I took to go from 0 YouTube subscribers to 10,000 in less than a year and zero views to over 500,000 views.
1. How to produce video that performs
2. How to make video searchable and clickable
3. How to milk it for all it’s worth